MEDIA RULES

Google Gravity

its Newton law all over again! :D

Disagreement hierarchy.

GIRL  : So who wants to see me try blonde??

GUY ONE :   Nooooooooooo altho i haven seen u on live bfore but dun

GUY TWO  : going to look damn lala




FACT : you are at disagreement hierarchy level 1. your argument is invalid.


Thanks Daniel. now i am smarter than all the name-calling unnecessary pointless haters :)

Uncanny Valley ??

Mannequins, realistic game interfaces, 3d animation movies...

does it make you uncomfortable when it gets too real??

When children in this era grows up watching things like this,

Would they end up confusing themselves of reality and realistic artworks?

Whilst looking at the bright side, these technologically advanced creations make everything much more believable and beautiful in their ways.

It gives us the freedom to create our own illusion of perfection, and get closer to it. 

Lets us emerge ourselves in our fantasies, and have our little piece of heaven. 

But would it be the same for kids who has yet to learn the differences??

In the age of rapid growth and intake of information around them, children may get confused, overwhelmed by all the augmented reality around them

Adding to that, the latest technologies that makes 3D graphics are only going to make it worse.

Seeing realistic (fake) characters come to life in 3D would convince kids that they're real. 

and what would happen???

these

Little Girl Tries to Fly like Harry Potter

A four y.o. girl from Shelby, N.Carolina, was badly injured after trying to imitate the movie character Harry Potter and fly. The girl attempted to fly after watching the movie "Harry Potter and the Sorcerer's Stone" at her neighbor's house. When the movie was over, the little girl went to the kitchen, grabbed a broom, climbed the kitchen counter, opened the window and jumped off. The only person in the house at that time was a 14 y.o. boy. After Samantha jumped, he ran to call her mother, who found the girl unconscious. The girl is in critical condition at the Carolinas Medical Center.

Eight-year old boy jumps from building to imitate superhero Krrish

By: Bollywood Mantra Staff on 02nd September 2006

In another deadly incident where real life imitates reel life, an eight year old boy recently jumped from the fifth floor of a high-rise building in Patna to imitate the antics of his favourite superhero Krrish. The little boy Shivam is currently recuperating in ICU and managed to survive this terrible incident. This is not the first case where a person has tried to imitate the flying antics that have been performed with the help of special effects by Hrithik Roshan in Krrish. Shivam was very fond of Krrish and wanted to imitate his superhero�s antics which has left him in an unfortunate state. 

Recently the spate of deadly incidents following the release of many successful movies at the box-office has increased. Many people, especially children are unable to distinguish between reality and fantasy as depicted in films. According to his friends and teachers from school, Shivam was obsessed with becoming like Krrish. However director of Krrish, Rakesh Roshan says Krrish was made with the noblest of intentions. How were we to know there would be this tragic side-effect? However Rakesh Roshan says It's up to the parents to let the child know that what he's watching onscreen is make-believe and must not be attempted by kids. Roshan claims that often the children in the younger age bracket get carried away and attempt these kinds of stunts.

read more >>

Roshanhttp://www.bollywoodmantra.com/news/eight-year-old-boy-jumps-from-building-to-imitate-superhero-krrish/1310/#ixzz1W0xAEoBq

The only solutions ever given by experts are "filters" and parent guidances.

But how much can u shield from your child when the media still revolves around and gets closer by the day??

Shield your child from this?? 

& so anything goes.

And when the world is all modern and high tech...

people start to take changes again.

Postmodernism.

How is this related to us??

When modernism began, things were structured. 

Rules were made and changes were rapid but organized...

and then once everything has come to a point where its changes are only requiring mere adaptations

not drastic changes,

People are discovering their freedom to control their, own modern lives.

Whilst having everything in their own categories,

People begin to create more new ideas by mixing and matching. 

Scrambling everything they know together to create something more...individual. 

so who's to say that blue must go with blue and red must go with red??

who said patterns can't go with other patterns??

And pretty girls don't always have to be in elegant places.

Contrasts? 

was that the key to NEW? 

& if thats the case,

is lady gaga po-mo as well??

or maybe beyond that? LOL

The emergence of the modern world.

Modern.

Everytime u hear this word u think of..??

super holographic computers??

a man that survives on a glowing heart?

Modernity?

for most of us that already lives in the technological era since we were born,

in example, ME.

Modernity seems to be..irrelevant.

I'd say... Modern? we're already modern kay??? I wake up in the morning, look at my digital clock, turn off the air conditioner, turn on my super cute water tap, look into the mirror and I go like. "(&@(*$@#&^@ I need to fix my hair"

people from the past would probably react differently. WHERE CAN FIX HAIR??!! true? genetics fixes the way u look. So if u had bad hair, you'd probably result to this ..

OKAY, that wasn't the case but still!

I would'e gone bald, but not today! *evil grin*

i have technology!!

u iron clothes?

i have IRONMAN! and IRON curlers, straighteners, frizzers....

i can be anyone i like!

SEE MODERNITY???

As you can already notice, modernity also depends on the materials that are available to people at the time.

How'd u expect my grandma to know that 30 years from then, she could have a different hair style, hair color, fix her face, change her skin tone, alter her eye color, put on fake lashes, and literally change every single thing she hated bout her face???

you could be anyone you like!

Who you are,

& with the access to modernity.. 

+ self preferences options :D 

i seriously adore her. :O

and while u were waiting for your superman,

i have a transforming car 

@ 1.44

Realism. See it to believe it?

There was always something about making things seem real, even when they're not.

"oh, i bet they'd believe this"  is what people often think when they try to create something.

& what does that have to do with anything?

Illusionism or Mimesis describes the attempts to recreate reality through art. & so is reflectionism and perspectivism. All these, commonly known as, realism

Then reality kicks in and...

now you'd disturbingly be able to relate his face to reality. & somehow wonder if its possible.

Illusion – origins in Latin illusio, ‘to make fun of’ – so ‘playing’ with an original

Mimesis – Greek, ‘imitation’ or ‘copy’ - related to modern English mimicry, imitate, etc.

Reflectionism – the idea that artworks reflect a pre-existing reality: art as mirror

Perspectivism – perspective: ‘the art of representing objects in drawing on a plane surface so as to produce a realistic effect of relative position, distance, size, etc.’ (Odham’s Dictionary, 1957): literally ‘to see through’: art as window

So the Homer Simpson was an example of Illusion.

Lets take a look at Mimesis?

The real thing

The painting.

Reflectionism is, probably found in the simplest photographs, well in today's world of course.

it acts as a mirror that reflects the exact moment of reality in another form of media.

allowing us to see it in a somewhat different way. 

& so all these methods creates the urge to to represent. It can manifest itself in attempts to represent

the world as it is (the documentary urge)

the world as I experience it (the confessional urge)

the world as it can be imagined to be (the imaginative urge)

but yet, these urges are often overlapping one another? 

Like how the picture may represent the world as it is & at the same time of how the photographer is experiencing it. 

Medium is the Message?

Professor Mcluhan.

The guy who always looks like he's thinking too much.

:D

So it is said,
by thinking dude,
that MEDIUM, is the MESSAGE.

not the message, but the medium.

WHAT?

Message is often defined as the information, details, story and whatever things we wanna tell to someone.

but to Mcluhan, the message is not about the details but the technology, the medium that is used to transfer that information.

Like the screen of that cinema, not the movie
The handphone, not the text
That lightbulb, not the room.

The interesting fact about the medium itself, that alters the way we live, the way people work.

‘Our conventional response to all media, mainly that it is how they are used that counts, is the numb stance of the technological idiot. For the ‘content’ of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind.’ (Understanding Media)

In the 3 ages, beginning from the prehistorical age,

humans have been exposed to different mediums of communication.

During tribal ages, people do not have technology support, neither are they literate. 

Their only way of communicating and conveying information is by the most natural ways,

The given sensory organs.

We see with our eyes, as much as our eyes allows us to see,

We touch, as much as we can reach

We understand, as much as we have learnt to from the people around us..

Mcluhan :: people lived in the acoustic world. 

Moving on to the Print age, the gutenberg era,

People are able to read and transmit information using language. 

Printing enabled the spreading of countless information.

Printing itself, is the power behind everything.

According to Mcluhan, it is what moved people from the acoustic world to what he calls the Print age. 

This new medium contributed greatly to the evolution of communication.

Mr.Marshall sea that, because reading is such a solitary, enclosed activity, that printed material being an object of linearity, and page as a defined structure, encouraged certain traits in the humans of that era...or those who reads, of course

they have a tendency towards individualism where their point of view is very personal and specialized towards his/her favorite kind of reading materials. Forward-thinking/ linear storytelling, history because of the habit built when reading materials that are arranged so. This directly influences the person to talk and describe things the same way as well. Lastly, its logic and rationality. Reading obviously, give knowledge of what is logical and whats not. Compare a man who reads to a man who doesn't, one would judge the situation with reference to the materials/news he has read and one would only be able to judge through what he had experienced, or have been told of (which may not be true).

The Electric age,

This massive shift in media technologies. Print become only one of many others - more complete media such as the radio, television, photographs, and for today, the computer, smartphones, tablets, the INTERNET.

Mcluhan referred the electric age's media as a revival of communal/tribal mediation. People who gathered in a cinema to watch movies together was like how tribal communities had to stay together and gather to share information. Contrasting from the age where people were engrossed into their printed materials and were more kept to themselves.

So I guess it relates to as well of how information is being transferred rapidly through one media and to a huge amount of people at one time.
That fully seated cinema transmits one movie in one time, to about a 100 people.
Just like how Facebook sends your status message to every person in your friend list that are viewing the newsfeed at that time.

Hot & Cold. Not katy perry

Hot vs Cold? 

Hot and cold media

bet you never thought there was such thing haven't u?

Exactly that.

Just like Chilli peppers, Hot media are those that have high flavor contents. 

How?

Highly informative, super resolutions, so much details coming towards you that you feel like you're in the seat of a high speed super sports car.

"you'd feel the need to sit back, and concentrate on taking it all in"

and there really, isn't and need of you and your brains nomore.

Cold media, are like ice... well not exactly, but close enough!

Ice are cold, and less damaging that heat. (not perfectly harmless...of course)

Just like how we all love ice cream, cold media are more approachable, and simplified.

Its closer to you and allows space for you to think even while you're absorbing it.

This kind of media requires you to participate, to interact closely to it.

You need to think, to understand the things its trying to tell you.

Example??

Hot media are like, 3D movies. High resolution HDTV programs. Action movies, Fantasy Sci fi...

 Cold media?

Anything on youtube, videos that are recorded on low resolution camcorders, personal vlogs, and short films.

There are also some movies that are of cold media.

There are two sides to everything...or maybe not?

HAH! This is like judging a book by its cover, judging beauty by the outlooks of a person!!!

its like!! ...labelling....people...

Just like this.

There aren't always two sides to everything.

But regardless,

Perfectionists, humans, are so prone to arranging EVERYTHING as if they were building blocks.

Just like how the world do not revolve around math equations, neither does it always have a fixed answer to everything.

Nothings really always black or white,

No one's a 100% bad or a 100% pure/innocent.

Yes, there is, the perfectionist's greatest fear,

the blurred out areas,

the gray zones.

the in-betweens

that you can never avoid in life

Living in a world where everything NORMAL is categorized,

Being in the gray zone, creating something "abnormal" and "confusing",

makes it stand out from the crowd. It brings attention.

Best example ever??

RESIDENT EVIL...the never ending series.

WHY?

cause we love people who are dead but not dead but are dying.......???

4 Episodes of movie  PLUS sequels to its games...

people are madly addicted to killing undead people/corpses

SO MUCH, that there are games after games, movies after movies based on the same concept,

and yet, we are still addicted....

& just when you thought that wasn't bad enough of an addiction??

people want to be vampires too!

Right after the sudden FAME of the Twilight series,

Yes, Novels on Vampire romance...

Human + Vampire...

a 'hot' GLITTERING Vampire..

Suddenly, every girl wants to be with one. (that is, if they do exist)

& so directors found the sell point and decided to realize the dreams...

(in some ways, turn them to a nightmare)

By making it into movies.

& then comes intertextuality?

MORE VAMPIRES!!!

Now that I've proven my point about the gray zones,

Heres a little bit more...

Bound by nature, ??????? , Overcoming nature...

What lies in between??

PARKOUR!!

Intertextuality

INTERTEXTUALITY.

soundssss sooo complicatedddd!! 

Everything in media is often subconsciously borrowed from one another.

How that?

Well, we're influenced by our surrounding, inspired, and refer

to the information around us that are done by other people,

whom are mostly also influenced by others...and so on it goes

Intertextuality is different from pure plagiarism

in a way that it injects personal creativity and modifications...(not the right word..but yeah)

by taking one idea, and putting in your own interpretations,

creating something new with it.

In many forms, intertextuality plays with the original ideas. 

Okay, less talking, more examples.

Heres some of my favorite parodies that has its original content idea taken off another artist.

It is, however, NOT plagiarism!

just pure fun, intertextuality :D 

Original :: 

BETTER



ORIGINAL

ROFLMAO




Intextuality in paintings.

the famous painting titled "the scream" by Edvard Munch
is one of the many parodied/remade paintings even in the modern day

heres the original

And the parodies??

Semiotics.

"The word 'semiotics' comes from the Greek word semeion meaning 'sign'. Semiotics, or 'semiology', is the study of signs and meanings. For the purposes of such study a sign is any physical object with a meaning. It has a particular interest to media studies when it comes to analysis of print and film." http://www.rssmediastudies.co.uk/semiotics.htm

Semiotics can has 3 different parts. 

The sign 

The system - where the sign is organized

and the Culture. where they operate 

Semiotics can naturally be found in almost everything in our lives.

Don't believe me?

well believe it. life's not as shallow as it seems....deep isn't it? :D 

According to Saussure, a very smart person,

signs' meanings are given according to the culture and surroundings it is in,

like for example, 

u know what i mean. 

Okay so, in a serious manner, 

Signifier is the image, like the looks of that sign. 

like this. 

GEDDIT? 

signifier, the stick figures

signified, the descriptions. 

Signifier : PINK ROSE 

Signified : Meaning behind the rose.  (as perceived by humans.)  

Grace and Gentility, the rose of sweet thoughts.

Send deep pink roses to show your appreciation & gratitude; saying "Thank you" Send light pink roses to convey admiration and sympathy

http://www.loveletterbox.com/meaning_of_roses.htm

now, who'd have known, if it wasn't for that website? 

Referring back to Saussure's theory, 

not everyone sees signifier with signified. 

different people interpret signs differently.

& responds in varied ways. 

Moving on,

Roland Barthes also came up with a theory that there are 2 levels of reading signs.

First, its connotation 

YELLOW Traffic light

Slow down before red 

Get ready before green

Denotation : 

Speed up before the light changes :D 

Semiotics applied to daily life :: 

simple enough, signifiers are the conditions of the stone

and the signified is the weather forecast that it represents! 

HA! now isn't that such a genius idea.