Hot & Cold. Not katy perry

Hot vs Cold? 

Hot and cold media

bet you never thought there was such thing haven't u?

Exactly that.

Just like Chilli peppers, Hot media are those that have high flavor contents. 

How?

Highly informative, super resolutions, so much details coming towards you that you feel like you're in the seat of a high speed super sports car.

"you'd feel the need to sit back, and concentrate on taking it all in"

and there really, isn't and need of you and your brains nomore.

Cold media, are like ice... well not exactly, but close enough!

Ice are cold, and less damaging that heat. (not perfectly harmless...of course)

Just like how we all love ice cream, cold media are more approachable, and simplified.

Its closer to you and allows space for you to think even while you're absorbing it.

This kind of media requires you to participate, to interact closely to it.

You need to think, to understand the things its trying to tell you.

Example??

Hot media are like, 3D movies. High resolution HDTV programs. Action movies, Fantasy Sci fi...

 Cold media?

Anything on youtube, videos that are recorded on low resolution camcorders, personal vlogs, and short films.

There are also some movies that are of cold media.

There are two sides to everything...or maybe not?

HAH! This is like judging a book by its cover, judging beauty by the outlooks of a person!!!

its like!! ...labelling....people...

Just like this.

There aren't always two sides to everything.

But regardless,

Perfectionists, humans, are so prone to arranging EVERYTHING as if they were building blocks.

Just like how the world do not revolve around math equations, neither does it always have a fixed answer to everything.

Nothings really always black or white,

No one's a 100% bad or a 100% pure/innocent.

Yes, there is, the perfectionist's greatest fear,

the blurred out areas,

the gray zones.

the in-betweens

that you can never avoid in life

Living in a world where everything NORMAL is categorized,

Being in the gray zone, creating something "abnormal" and "confusing",

makes it stand out from the crowd. It brings attention.

Best example ever??

RESIDENT EVIL...the never ending series.

WHY?

cause we love people who are dead but not dead but are dying.......???

4 Episodes of movie  PLUS sequels to its games...

people are madly addicted to killing undead people/corpses

SO MUCH, that there are games after games, movies after movies based on the same concept,

and yet, we are still addicted....

& just when you thought that wasn't bad enough of an addiction??

people want to be vampires too!

Right after the sudden FAME of the Twilight series,

Yes, Novels on Vampire romance...

Human + Vampire...

a 'hot' GLITTERING Vampire..

Suddenly, every girl wants to be with one. (that is, if they do exist)

& so directors found the sell point and decided to realize the dreams...

(in some ways, turn them to a nightmare)

By making it into movies.

& then comes intertextuality?

MORE VAMPIRES!!!

Now that I've proven my point about the gray zones,

Heres a little bit more...

Bound by nature, ??????? , Overcoming nature...

What lies in between??

PARKOUR!!

Intertextuality

INTERTEXTUALITY.

soundssss sooo complicatedddd!! 

Everything in media is often subconsciously borrowed from one another.

How that?

Well, we're influenced by our surrounding, inspired, and refer

to the information around us that are done by other people,

whom are mostly also influenced by others...and so on it goes

Intertextuality is different from pure plagiarism

in a way that it injects personal creativity and modifications...(not the right word..but yeah)

by taking one idea, and putting in your own interpretations,

creating something new with it.

In many forms, intertextuality plays with the original ideas. 

Okay, less talking, more examples.

Heres some of my favorite parodies that has its original content idea taken off another artist.

It is, however, NOT plagiarism!

just pure fun, intertextuality :D 

Original :: 

BETTER



ORIGINAL

ROFLMAO




Intextuality in paintings.

the famous painting titled "the scream" by Edvard Munch
is one of the many parodied/remade paintings even in the modern day

heres the original

And the parodies??

Semiotics.

"The word 'semiotics' comes from the Greek word semeion meaning 'sign'. Semiotics, or 'semiology', is the study of signs and meanings. For the purposes of such study a sign is any physical object with a meaning. It has a particular interest to media studies when it comes to analysis of print and film." http://www.rssmediastudies.co.uk/semiotics.htm

Semiotics can has 3 different parts. 

The sign 

The system - where the sign is organized

and the Culture. where they operate 

Semiotics can naturally be found in almost everything in our lives.

Don't believe me?

well believe it. life's not as shallow as it seems....deep isn't it? :D 

According to Saussure, a very smart person,

signs' meanings are given according to the culture and surroundings it is in,

like for example, 

u know what i mean. 

Okay so, in a serious manner, 

Signifier is the image, like the looks of that sign. 

like this. 

GEDDIT? 

signifier, the stick figures

signified, the descriptions. 

Signifier : PINK ROSE 

Signified : Meaning behind the rose.  (as perceived by humans.)  

Grace and Gentility, the rose of sweet thoughts.

Send deep pink roses to show your appreciation & gratitude; saying "Thank you" Send light pink roses to convey admiration and sympathy

http://www.loveletterbox.com/meaning_of_roses.htm

now, who'd have known, if it wasn't for that website? 

Referring back to Saussure's theory, 

not everyone sees signifier with signified. 

different people interpret signs differently.

& responds in varied ways. 

Moving on,

Roland Barthes also came up with a theory that there are 2 levels of reading signs.

First, its connotation 

YELLOW Traffic light

Slow down before red 

Get ready before green

Denotation : 

Speed up before the light changes :D 

Semiotics applied to daily life :: 

simple enough, signifiers are the conditions of the stone

and the signified is the weather forecast that it represents! 

HA! now isn't that such a genius idea. 

Supermodel of communication.

& nope I'm not talking about sexy babes here...

although I DO think models 'communicate' in a special way.

so yeah! MODEL OF COMMUNICATION yes? 

OKAY...so now u got your lil' dose of supermodel, 

Lets get back to business about the communication model. 

Boring? I know right.

So a communication model is...

a chart that simplifies the daily communication process using medias.

its like... those little things in life that we don't notice until we actually get told about.

Here's that simple...but not so simple chart by Shannon & Weaver

what do u think??

Bet ur like 

right now.

hahahahaha look at that dude!!!!

Alright, so lemme explain. :)

listen up to miss bunny here :)

The model Transmission Model of Communication,
consists of 5 elements. 

1. An information source, which produces a message.
2. A transmitter, which encodes the message into signals
3. A channel, to which signals are adapted for transmission
4. A receiver, which 'decodes' (reconstructs) the message from the signal
5. A destination, where the message arrives.

there is also a 6th element which is a dysfunctional factor.
which means,
whatever that would

ahem. DESTROY,
or modify,
the message that has been sent originally
& cause it to be received differently.

To make it simpler,
lets say you're on the phone with your friend.
the telephone channel would function as the wire (digi/maxis line)
the signal would be an electrical current inside
& the transmitter and receiver are the handsets.
noise would be when...
u know when you're saying "HELLO??"
and the other line hears some weird cracking sounds?
 and decides to put down because he/she cant hear u?
yeah something like that.

Shannon & Weaver had a theory about the three levels of problems in the analysis of Communication

• A The technical problem: how accurately can the message be transmitted?
• B The semantic problem: how precisely is the meaning 'conveyed'?
• C The effectiveness problem: how effectively does the received meaning affect behavior?

   although it does sound very naive to believe that sorting problems at one level would immediately cause improvements to the other levels.

"u think??" 

HOWEVER,

lemme finish this up.

The simplicity, generality & quantifiability gives us a better understanding about the basics of information transfer and communications theories.

Its somewhat like the first step that is thrown to your face 

which leads u to wonder and think about things.

& maybe at the same time,

DESIGNERS 

like us,

can start figuring out about how the messages in our artworks & creations

can be sent more efficiently

to our readers, viewers and clients! 

now THAT is awesome 

isn't it??

Okay looking at the length of this post is already killing me.
Thats all about the communication model that I wud wanna share wid u guys.

little quotation here for references.

all pictures were taken from google search results

& theory information from http://www.aber.ac.uk/media/Documents/short/trans.html