Semiotics.

"The word 'semiotics' comes from the Greek word semeion meaning 'sign'. Semiotics, or 'semiology', is the study of signs and meanings. For the purposes of such study a sign is any physical object with a meaning. It has a particular interest to media studies when it comes to analysis of print and film." http://www.rssmediastudies.co.uk/semiotics.htm

Semiotics can has 3 different parts. 

The sign 

The system - where the sign is organized

and the Culture. where they operate 

Semiotics can naturally be found in almost everything in our lives.

Don't believe me?

well believe it. life's not as shallow as it seems....deep isn't it? :D 

According to Saussure, a very smart person,

signs' meanings are given according to the culture and surroundings it is in,

like for example, 

u know what i mean. 

Okay so, in a serious manner, 

Signifier is the image, like the looks of that sign. 

like this. 

GEDDIT? 

signifier, the stick figures

signified, the descriptions. 

Signifier : PINK ROSE 

Signified : Meaning behind the rose.  (as perceived by humans.)  

Grace and Gentility, the rose of sweet thoughts.

Send deep pink roses to show your appreciation & gratitude; saying "Thank you" Send light pink roses to convey admiration and sympathy

http://www.loveletterbox.com/meaning_of_roses.htm

now, who'd have known, if it wasn't for that website? 

Referring back to Saussure's theory, 

not everyone sees signifier with signified. 

different people interpret signs differently.

& responds in varied ways. 

Moving on,

Roland Barthes also came up with a theory that there are 2 levels of reading signs.

First, its connotation 

YELLOW Traffic light

Slow down before red 

Get ready before green

Denotation : 

Speed up before the light changes :D 

Semiotics applied to daily life :: 

simple enough, signifiers are the conditions of the stone

and the signified is the weather forecast that it represents! 

HA! now isn't that such a genius idea.